Frequently Asked Questions
Questions, answered properly
Everything we get asked about the free score, each of our services, LURA and what it is like to work with us. If your question is not here, ask us directly.
Getting started
Where do I start if I do not know what I need?
Score your business first. It takes a few minutes, it is free, and it tells you which of the four factors is nearest zero. That is the one cancelling the rest, and it usually decides the service for you.
Do I have to book a call to get the score?
No. You get the result without sitting through a sales conversation. If you want help acting on it afterwards, we can talk then.
I am not tech-savvy and I do not have time. Is this for me?
That is exactly who this is built for. The system works in order so you are only ever doing one thing at a time, and most of the early wins take about an hour rather than a weekend.
Do you only work with businesses in South Africa?
Most of our clients are in South Africa and Zimbabwe, but the work is done online. The system is the same wherever you are. Only the local search and payment details change.
Digital Growth
What does digital growth actually mean?
Four things, done in order: be findable, be credible, be present, be convincing. Not twelve tactics. Each step is wasted without the one before it.
Why does the order matter so much?
Because the factors multiply rather than add. Posting daily to an audience that cannot find you is effort the system throws away. We fix the earliest broken link first.
How long before I see anything?
The findability work often shows within weeks because it fixes something already broken. Credibility and search take longer. Anyone promising fast results across all of it is guessing.
Google Business Profile
I already have a listing. Why would I need help?
Most listings are claimed and then abandoned. Half-finished categories, old hours, stock photos and no reviews. Google ranks completeness, so an unfinished listing quietly loses to a finished one.
What if I have lost access to my listing?
That is common and it is recoverable. There is a reclaim process with Google, and we handle it.
Is it really free?
The listing is free. What it costs is the hour of doing it properly, which is why so few competitors have.
Does it matter if I have no shopfront?
No. Service area businesses can list without a public address and still appear in local results.
Website Design
How many pages do I need?
Fewer than you think. A clear four page site that loads fast beats a twenty page site nobody finishes. We would rather build the small correct thing and grow it.
I have a Facebook page. Is that enough?
It is a start, but it is rented ground. The platform decides who sees you and can change the rules. A site you own answers to nobody.
Will it work properly on a phone?
That is the first thing we build for, not the last. Most of your visitors arrive on a phone, often on mobile data they pay for.
Do I own the website when it is finished?
Yes. The domain, the hosting and the site are yours.
SEO
Can you guarantee position one on Google?
No, and neither can anyone else honestly. What we can do is make you genuinely the most useful answer to the searches that matter, which is what search actually rewards.
How long does SEO take?
Months, not weeks, for competitive terms. Local and long-tail results move faster. Anyone quoting days is selling something else.
Do you buy links?
No. Bought links work until they do not, and the recovery is worse than never having ranked.
What is the difference between SEO and Google Business Profile?
The profile gets you into the map results for local searches. SEO gets your pages into the ordinary results. Local businesses usually need the profile first.
Social Media Management
How many platforms should I be on?
One or two, done properly. Five done badly costs more and returns less. We pick the ones your customers already use.
How often should I post?
Consistently rather than constantly. One useful post a week that a real person would find helpful beats a daily burst followed by six months of silence.
Will social media bring me customers?
Rarely on its own. What it does is prove you are active, show the standard of your work, and keep you in mind until somebody needs you.
I am not findable on Google yet. Should I start with social?
No, and we will tell you that rather than sell you posts. Fix findability first.
LURA and learning
What is LURA?
A snakes and ladders board you actually play, across three journeys: Build, Earn and Thrive. Every ladder is a real habit that moves you forward and every snake is a real mistake that sets you back.
Does it cost anything?
It is free to start. There is no advertising and there are no in-app purchases.
Does it work without data?
Once you have opened it, yes. It works offline, and it does not re-download itself every time you play.
Is it suitable for children?
Several boards are written for younger players. It asks for no personal information to play. If you play online with others, the only thing shared is the display name typed in.
Where do I get it?
On Google Play, or play it in your browser at lura.cadigitalcity.com.
Working with us
What does it cost?
It depends on which factor is weakest and how much of the work you want to do yourself. Score your business first and we will quote against what actually needs fixing rather than a package you may not need.
Can I do the work myself?
Yes, and we would rather you did than pay for something you can handle. CADigital OS walks through the system, and the guides and LURA are free.
What happens after I get my score?
You get your weakest factor named and the first thing to fix. If you want help installing it, we can talk. If not, you still have the answer.
How do I reach a person?
Use the contact page, or reply to any email we send you. A real person reads it.
