Social media rarely creates demand on its own. What it does is prove you are active, show the standard of your work, and keep you in mind until the moment somebody needs you.
How we run it
- One or two platforms done properly rather than five done badly. Usually the ones your customers already use.
- A weekly rhythm you can sustain, because consistency beats intensity every time.
- Content drawn from the work you are already doing: jobs finished, questions answered, things that went wrong and were fixed.
- Replies and messages handled, because an unanswered enquiry is a lost customer.
- Simple reporting on what actually led somewhere, not vanity numbers.
An honest note
If you are not yet findable on Google and you have no site of your own, social media is the wrong place to start. We will tell you that rather than sell you posts.
