My competitor isn’t better than me — they just come up first.
Your competitor is not better than you. Their Google Business Profile is complete and yours is not, so Google has a reason to show them and no reason to show...
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Word of mouth used to be enough. Now some months just dry up.
Word of mouth did not stop working. It moved online. When someone recommends you, the customer looks you up before they call, and if nothing comes up the referral quietly...
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