Digital Growth: What It Actually Takes to Stop Being Invisible Online
Your competitor is not better than you. They are just easier to find. Here is what digital growth really involves for a small business in Zimbabwe or South Africa, in...
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I’m not tech-savvy and I don’t have time for this
The biggest reason good businesses stay invisible is not skill or budget. The owner is flat out doing the actual work, and the online side feels like a second job.
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My competitor isn’t better than me — they just come up first.
Your competitor is not better than you. Their Google Business Profile is complete and yours is not, so Google has a reason to show them and no reason to show...
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Word of mouth used to be enough. Now some months just dry up.
Word of mouth did not stop working. It moved online. When someone recommends you, the customer looks you up before they call, and if nothing comes up the referral quietly...
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