Most digital skills training fails for the same boring reason. It is a course, and courses get abandoned. You sign up, you watch two videos, life happens, and the tab sits open for three months until you close it out of guilt.
LURA takes a different route. It is a Snakes and Ladders board you actually play, built so that every ladder is a real habit that moves people forward and every snake is a real mistake that sets them back. You are not studying the digital age. You are moving through it, square by square, and picking up the lesson on the way.
Why a board game and not a course
A course asks for discipline before it gives you anything. A game gives you something immediately and builds the discipline quietly underneath. That difference matters in a market where most people are learning on a phone, in short gaps, on data they paid for.
The board format also does something a video cannot. It shows consequence. When you land on a snake because you reused the same password everywhere, or skipped the contract, or spent the profit instead of reinvesting it, the setback is visual and immediate. You feel the cost of the mistake without paying it in real life. That is the whole point.
Three journeys: Build, Earn, Thrive
LURA holds 19 boards, grouped into three journeys. You do not play them in one sitting and you are not meant to.
- Build covers the ground floor. Digital literacy, online safety, your digital footprint, and the basics of showing up online without embarrassing yourself or getting robbed.
- Earn covers making money. Digital income, running a business online, customer communication, and the employer side of work through the Company board.
- Thrive covers the long game. Purpose, relationships, health, leadership, and the New Job board for anyone stepping into employment for the first time.
Behind the boards sit roughly 1,700 questions. Enough that replaying a board is not the same board twice.
LURA Learn: the study side
Playing is not the same as knowing, so LURA ships with a companion study app. LURA Learn takes the same content and lets you work through it deliberately, cards first and quiz after, organised under the same Build, Earn and Thrive pillars.
It tracks what you have covered and what you have not. If you are using LURA for a class, a team, or an onboarding programme, this is the half that gives you something to point at.
Built for how people here actually get online
This is where most educational software written elsewhere falls over. LURA is a progressive web app. It loads in a browser, installs to your home screen, and keeps working when the connection does not. That is not a nice extra in Harare or Cape Town. It is the difference between a tool people use and a tool people give up on.
It is also on Google Play as an Android app, for anyone who would rather install it the normal way.
Who it is actually for
- Young people who know how to use a phone but were never taught how to use it to build anything.
- Schools and youth programmes that need digital citizenship content people will not sleep through.
- Employers onboarding new staff, using the Company and New Job boards to set expectations before day one.
If you run a programme and want the boards shaped around your own content, that is a conversation worth having. The board structure stays fixed. The content inside it does not have to.
Start with one board
Do not try to plan a learning path. Open it, pick a board that matches something you are dealing with right now, and play it once. You will know in ten minutes whether it is for you.
Play LURA or read more about The Digital Age Journey.
